Follow-up isn’t just about persistence—it’s a strategic blend of timing and understanding human psychology. In his workshop, we explored the 3-7-7 follow-up formula, a powerful approach designed to transition prospects from short-term memory to long-term memory while guiding them through key mindsets.
How the 3-7-7 Formula Works
3rd Day – Breaking the Comfort Zone
Insight: On Day 3, your prospect is still in their comfort mindset, where your message is fresh but not yet important.
Action: A simple, friendly reminder ensures your message stands out and starts to feel significant, nudging them out of complacency.
7th Day – Clearing the Confusion
Insight: By Day 7, prospects may feel overwhelmed or uncertain, leading to a confused mindset.
Action: Reconnect to address doubts, highlight your value, and remind them why your offer matters, keeping you top-of-mind.
Next 7th Day – Building Long-Term Memory
Insight: Another follow-up on the next 7th day transitions your message into long-term memory, solidifying trust and credibility.
Action: This final step keeps your offer memorable, ensuring you’re the go-to choice when they’re ready to decide.
Why the Formula Works
This approach is rooted in how memory and decision-making evolve:
Repetition enhances recall.
Strategic timing overcomes distractions.
Consistent follow-up builds trust and positions you as the solution.
By applying the 3-7-7 formula, you can guide your prospects through three stages—comfort, confusion, and confidence—leading them naturally to choose you.
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